Which type of question conserves space on a questionnaire? a. ...

[cnetterville]

Which type of question conserves space on a questionnaire?
 a. pivot question
  b. funnel question
  c. multi-faceted question
  d. multiple-grid question

Question 2

Which of the following is not a condition or trend that paved the way for IMC?
 a. decrease in message credibility c. increase of cost and decrease in effectiveness of mass-media communications
  b. increase in the cost of database marketing d. increase in parity or me-too products

[ngr69]

Answer to Question 1

D

Answer to Question 2

B
A decrease in the cost of database marketing has contributed to the rise of IMC.