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Author Question: Which type of question conserves space on a questionnaire? a. pivot question b. funnel question c. ... (Read 744 times)

cnetterville

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on: Jun 29, 2018
Which type of question conserves space on a questionnaire?
 a. pivot question
  b. funnel question
  c. multi-faceted question
  d. multiple-grid question

Question 2

Which of the following is not a condition or trend that paved the way for IMC?
 a. decrease in message credibility c. increase of cost and decrease in effectiveness of mass-media communications
  b. increase in the cost of database marketing d. increase in parity or me-too products


ngr69

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
A decrease in the cost of database marketing has contributed to the rise of IMC.


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