Author Question: The single method to use when calculating ROMI is to measure total sales revenue generated by ... (Read 28 times)

gonzo233 · **on:** Jun 28, 2018

The single method to use when calculating ROMI is to measure total sales revenue generated by marketing activities.

Indicate whether the statement is true or false

Question 2

As the evolution of personal selling continues, which of the following is not a predicted sales force response to an expected change?
a. More emphasis will be placed on developing and maintaining trust-based long-term customer relationships.
b. Greater emphasis will be placed on team selling.
c. There will be an increase in the use of technology (e.g., laptop computers, electronic mail, fax machines).
d. More sales dollars will be spent on advertising.
e. There will be an increase in the globalization of sales efforts.