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Author Question: Considering the marketing mix for promotion, which of the following products would have a greater ... (Read 56 times)

rlane42

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on: Jun 28, 2018
Considering the marketing mix for promotion, which of the following products would have a greater focus on personal selling?
 a. Toothpaste -- to consumers
 b. Beer -- to a foreign population
 c. Truck tires -- to General Motors
 d. Convenience goods in general

Question 2

Income measured in absolute dollars is an example of which type of measure?
 a. continuous
 b. discrete
 c. nominal
 d. psychographic


Animal_Goddess

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


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