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Author Question: Which of the following statements gives the most accurate perspective on how purchasing decisions ... (Read 73 times)

CORALGRILL2014

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on: Jun 28, 2018
Which of the following statements gives the most accurate perspective on how purchasing decisions are influenced by P-O-P displays?
 a. P-O-P displays have no effect on consumer purchases, but they can supplement brand recognition.
 b. 7 out of 10 purchases are influenced by in-store factors which include P-O-P displays.
 c. P-O-P displays are only effective in influencing substitute purchases.
 d. 3 out of 10 purchases are influenced by in-store factors which include P-O-P displays.

Question 2

Delilah, the marketing manager for a cosmetics manufacturer, has finalized the advertisements for the new product launch. Next, she has to set the time and sequence for the series of ads. This process is called:
 a. media programming.
 b. media selection.
 c. media scheduling.
 d. media analysis.


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scottmt

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


CORALGRILL2014

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Reply 2 on: Jun 28, 2018
:D TYSM

bigsis44

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Reply 3 on: Yesterday
Gracias!

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