Which of the following statements gives the most accurate ...

[CORALGRILL2014]

Which of the following statements gives the most accurate perspective on how purchasing decisions are influenced by P-O-P displays?
 a. P-O-P displays have no effect on consumer purchases, but they can supplement brand recognition.
 b. 7 out of 10 purchases are influenced by in-store factors which include P-O-P displays.
 c. P-O-P displays are only effective in influencing substitute purchases.
 d. 3 out of 10 purchases are influenced by in-store factors which include P-O-P displays.

Question 2

Delilah, the marketing manager for a cosmetics manufacturer, has finalized the advertisements for the new product launch. Next, she has to set the time and sequence for the series of ads. This process is called:
 a. media programming.
 b. media selection.
 c. media scheduling.
 d. media analysis.

[scottmt]

Answer to Question 1

b

Answer to Question 2

c

[CORALGRILL2014]

Gracias!

[tranoy]

Excellent