Author Question: Which of the following statements gives the most accurate perspective on how purchasing decisions ... (Read 55 times)

CORALGRILL2014 · **on:** Jun 28, 2018

Which of the following statements gives the most accurate perspective on how purchasing decisions are influenced by P-O-P displays?
a. P-O-P displays have no effect on consumer purchases, but they can supplement brand recognition.
b. 7 out of 10 purchases are influenced by in-store factors which include P-O-P displays.
c. P-O-P displays are only effective in influencing substitute purchases.
d. 3 out of 10 purchases are influenced by in-store factors which include P-O-P displays.

Question 2

Delilah, the marketing manager for a cosmetics manufacturer, has finalized the advertisements for the new product launch. Next, she has to set the time and sequence for the series of ads. This process is called:
a. media programming.
b. media selection.
c. media scheduling.
d. media analysis.