Author Question: The signage characteristics that make a sign like the McDonalds arches stand out from its ... (Read 62 times)

meagbuch · **on:** Jun 28, 2018

The signage characteristics that make a sign like the McDonalds arches stand out from its surroundings, namely its size, clarity, conciseness, legibility, and distinguishableness from competing signage, is called its:
a. cost.
b. GRP.
c. conspicuity.
d. attractiveness measure.

Question 2

Which statement is not considered to be an advantage of celebrity testimonials?
a. Using a celebrity in an advertisement is a way to break through the clutter and capture the consumer's attention.
b. Celebrities provide a great marketing bridge to capture the attention of consumers of other cultures either domestically or internationally.
c. The more visibility a celebrity receives through product endorsements, the more valuable he or she is to marketers.
d. Consumers look at the product in a new way because the endorsement of the celebrity is seen as credible in their eyes.