The signage characteristics that make a sign like the McDonalds ...

[meagbuch]

The signage characteristics that make a sign like the McDonalds arches stand out from its surroundings, namely its size, clarity, conciseness, legibility, and distinguishableness from competing signage, is called its:
 a. cost.
 b. GRP.
 c. conspicuity.
 d. attractiveness measure.

Question 2

Which statement is not considered to be an advantage of celebrity testimonials?
 a. Using a celebrity in an advertisement is a way to break through the clutter and capture the consumer's attention.
 b. Celebrities provide a great marketing bridge to capture the attention of consumers of other cultures either domestically or internationally.
 c. The more visibility a celebrity receives through product endorsements, the more valuable he or she is to marketers.
 d. Consumers look at the product in a new way because the endorsement of the celebrity is seen as credible in their eyes.

[xMRAZ]

Answer to Question 1

c

Answer to Question 2

c

[meagbuch]

Thanks for the timely response, appreciate it

[raenoj]

TYSM