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Author Question: The most common form of CRM arrangement involves a company contributing to a designated cause every ... (Read 32 times)

cmoore54

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on: Jun 28, 2018
The most common form of CRM arrangement involves a company contributing to a designated cause every time a customer undertakes some action:
 a. to market the company brands.
 b. that thwarts negative publicity.
 c. that supports the company and its brands.
 d. to help the cause.

Question 2

Sarah just received a free trial sample of a bath gel. This is an example of:
 a. direct sampling.
 b. direct marketing.
 c. guerrilla marketing.
 d. personal selling.


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pocatato

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


cmoore54

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

laurnthompson

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Reply 3 on: Yesterday
Wow, this really help

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