Author Question: The most common form of CRM arrangement involves a company contributing to a designated cause every ... (Read 31 times)

cmoore54 · **on:** Jun 28, 2018

The most common form of CRM arrangement involves a company contributing to a designated cause every time a customer undertakes some action:
a. to market the company brands.
b. that thwarts negative publicity.
c. that supports the company and its brands.
d. to help the cause.

Question 2

Sarah just received a free trial sample of a bath gel. This is an example of:
a. direct sampling.
b. direct marketing.
c. guerrilla marketing.
d. personal selling.