Author Question: Which test-marketing method involves a minimarket test in a small city, using forced distribution ... (Read 61 times)

crobinson2013 · **on:** Jun 28, 2018

Which test-marketing method involves a minimarket test in a small city, using forced distribution where retailers are paid for shelf space so that the test-marketer can be guaranteed distribution?
a. control method of test-marketing
b. constancy of conditions test-marketing
c. simulated test-marketing
d. initial test-marketing

Question 2

Ambushing takes place when companies that are not official sponsors of an event undertake marketing efforts to convey the impression that they are.

Indicate whether the statement is true or false