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Author Question: Which test-marketing method involves a minimarket test in a small city, using forced distribution ... (Read 84 times)

crobinson2013

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on: Jun 28, 2018
Which test-marketing method involves a minimarket test in a small city, using forced distribution where retailers are paid for shelf space so that the test-marketer can be guaranteed distribution?
 a. control method of test-marketing
 b. constancy of conditions test-marketing
 c. simulated test-marketing
 d. initial test-marketing

Question 2

Ambushing takes place when companies that are not official sponsors of an event undertake marketing efforts to convey the impression that they are.
 
 Indicate whether the statement is true or false


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Mholman93

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

true


crobinson2013

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

flexer1n1

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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