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Author Question: Using coupons and sampling to promote trial purchases would be a good technique for a(n): a. ... (Read 40 times)

segrsyd

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on: Jun 28, 2018
Using coupons and sampling to promote trial purchases would be a good technique for a(n):
 a. established product.
 b. new brand.
 c. mature brand.
 d. brand that used a lot of television advertising.

Question 2

As the category manager at Rich Associates, Brendan has the following responsibilities except:
 a. setting performance standards and measuring actual results against the standard.
 b. finding growth opportunities.
 c. staffing a sales force, including the national sales teams assigned to the major retailers.
 d. determining the marketing mix of the product assortment within the category.


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paavo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


segrsyd

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

T4T

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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