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Author Question: Many brand managers have reduced spending on: a. direct mail. b. event sponsorship. c. web site ... (Read 30 times)

CBme

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on: Jun 28, 2018
Many brand managers have reduced spending on:
 a. direct mail.
 b. event sponsorship.
 c. web site promotions.
 d. television advertising.

Question 2

Benchmarking aims to achieve competitive advantage in the marketplace by all of the following except:
 a. continuously repeating the process to search for and identify areas that need improvement.
 b. producing more product output at a lower cost-per-unit.
 c. identifying processes that need improvement.
 d. comparing internal processes with similar processes of industry leaders.


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amandalm

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

b


CBme

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  • Posts: 548
Reply 2 on: Jun 28, 2018
Gracias!

momolu

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Reply 3 on: Yesterday
Excellent

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