Author Question: Many brand managers have reduced spending on: a. direct mail. b. event sponsorship. c. web site ... (Read 28 times)

CBme · **on:** Jun 28, 2018

Many brand managers have reduced spending on:
a. direct mail.
b. event sponsorship.
c. web site promotions.
d. television advertising.

Question 2

Benchmarking aims to achieve competitive advantage in the marketplace by all of the following except:
a. continuously repeating the process to search for and identify areas that need improvement.
b. producing more product output at a lower cost-per-unit.
c. identifying processes that need improvement.
d. comparing internal processes with similar processes of industry leaders.