Which of the following best describes customer relationship management?
a. The process of maintaining good relationships between all wholesalers and/or retailers in the distribution channel.
b. A process used to retain customers when purchases are based on low price or convenience.
c. The process of re-orienting a business to a concentrated focus on satisfying customers.
d. A system for handling late deliveries and damaged product returns.
Question 2
One use of test-marketing is to identify weaknesses in product designs or marketing strategies.
Indicate whether the statement is true or false
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