Which of the following best describes customer relationship ...

[jayhills49]

Which of the following best describes customer relationship management?
 a. The process of maintaining good relationships between all wholesalers and/or retailers in the distribution channel.
 b. A process used to retain customers when purchases are based on low price or convenience.
 c. The process of re-orienting a business to a concentrated focus on satisfying customers.
 d. A system for handling late deliveries and damaged product returns.

Question 2

One use of test-marketing is to identify weaknesses in product designs or marketing strategies.
 
 Indicate whether the statement is true or false

[ms_sulzle]

Answer to Question 1

c

Answer to Question 2

true