Author Question: Many brand managers are increasing their use of TV advertising in their Marcom budgets because they ... (Read 102 times)

rachel9 · **on:** Jun 28, 2018

Many brand managers are increasing their use of TV advertising in their Marcom budgets because they realized that this media is the best way to promote their brands.

Indicate whether the statement is true or false

Question 2

Marketers resort to ________ to obtain the software needed to capture, manipulate, and analyze consumer data.
a. application service providers
b. consumer data providers
c. database managers
d. Internet service providers