Many brand managers and their agencies have increased the role of ...

[CQXA]

Many brand managers and their agencies have increased the role of TV in their marcom budgeting because TV advertising is more cost-efficient than digital advertising
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Successful marketing communication requires building relationships between brands and their consumers/customers.
 a. True
  b. False
 Indicate whether the statement is true or false

[kingfahad97]

Answer to Question 1

False

Answer to Question 2

True

[CQXA]

YES! Correct, THANKS for helping me on my review

[nyrave]

Thanks for the timely response, appreciate it