Author Question: Sheila is considering product-related segmentation of consumers based on the strength of their ... (Read 55 times)

CQXA

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Sheila is considering product-related segmentation of consumers based on the strength of their attachment and allegiance to their preferred products and brands. Sheila is employing ________ segmentation.
 a. values and lifestyles
 b. business-to-business
 c. psychographic
 d. brand loyalty

Question 2

Which of the following exists when subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments?
 a. counterbalancing
 b. constancy of conditions
 c. placebo effect
 d. Hawthorne effect



gcook

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Answer to Question 1

d

Answer to Question 2

b



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