Author Question: Sheila is considering product-related segmentation of consumers based on the strength of their ... (Read 60 times)

CQXA

  • Hero Member
  • *****
  • Posts: 546
Sheila is considering product-related segmentation of consumers based on the strength of their attachment and allegiance to their preferred products and brands. Sheila is employing ________ segmentation.
 a. values and lifestyles
 b. business-to-business
 c. psychographic
 d. brand loyalty

Question 2

Which of the following exists when subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments?
 a. counterbalancing
 b. constancy of conditions
 c. placebo effect
 d. Hawthorne effect



gcook

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

d

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Everyone has one nostril that is larger than the other.

For a complete list of videos, visit our video library