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Author Question: Sheila is considering product-related segmentation of consumers based on the strength of their ... (Read 114 times)

CQXA

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on: Jun 28, 2018
Sheila is considering product-related segmentation of consumers based on the strength of their attachment and allegiance to their preferred products and brands. Sheila is employing ________ segmentation.
 a. values and lifestyles
 b. business-to-business
 c. psychographic
 d. brand loyalty

Question 2

Which of the following exists when subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments?
 a. counterbalancing
 b. constancy of conditions
 c. placebo effect
 d. Hawthorne effect


gcook

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

b


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