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Author Question: Sue considers buying a sedan this summer. She has been looking into the details of all the models ... (Read 21 times)

captainjonesify

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on: Jun 28, 2018
Sue considers buying a sedan this summer. She has been looking into the details of all the models available within her budget and liking. The number of alternatives she actually considers in making a purchase decision is referred to as:
 a. the evoked set.
 b. customer options.
 c. evaluative criteria.
 d. cognitive choices.

Question 2

Observation is the systematic process of recording the behavioral patterns of people, objects, and occurrences as they are witnessed.
 
 Indicate whether the statement is true or false


cam1229

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

true


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