Sue considers buying a sedan this summer. She has been looking into the details of all the models available within her budget and liking. The number of alternatives she actually considers in making a purchase decision is referred to as:
a. the evoked set.
b. customer options.
c. evaluative criteria.
d. cognitive choices.
Question 2
Observation is the systematic process of recording the behavioral patterns of people, objects, and occurrences as they are witnessed.
Indicate whether the statement is true or false
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