Author Question: One of the advantages that accompany advertising on the Internet is the ability of advertisers to ... (Read 38 times)

danielfitts88 · **on:** Jun 28, 2018

One of the advantages that accompany advertising on the Internet is the ability of advertisers to see how users interact with and respond to their brands.

Indicate whether the statement is true or false

Question 2

The click-through rate is a measure of the:
a. number of people who accidentally access a firm's Web site and have to click through to leave.
b. rate at which people use certain search engines, seeking specific Web sites.
c. percentage of people presented with a banner ad that click on it, thereby linking to a Web site or pop-up page of information linked to the ad.
d. number of people that actually get onto the Internet in the course of a day.