Author Question: Why is search marketing so important to advertisers? a. Advertisers know that if they don't appear ... (Read 94 times)

V@ndy87 · **on:** Jun 28, 2018

Why is search marketing so important to advertisers?
a. Advertisers know that if they don't appear on the front page of search results, their competitors will.
b. It is cheaper than any other form of advertising.
c. It allows them to connect with consumers right when the consumers are interested in a purchase.
d. All of these are correct.

Question 2

Clarence notices the Blue Angel seal on a box of laundry detergent. The Blue Angel seal ____.
a. means the product is made in the United States
b. means the product is endorsed by the Chamber of Commerce
c. represents a promise to consumers that a product carrying an environmental claim is in fact legitimate
d. is a sign of approval from the NAD
e. represents a promise that the company is an equal opportunity employer