Author Question: Absolut Vodka has decided to increase its advertising exposure by promoting its new line of vodka on ... (Read 72 times)

Lisaclaire · **on:** Jun 28, 2018

Absolut Vodka has decided to increase its advertising exposure by promoting its new line of vodka on the inside back cover of a number of men's magazines. This is known as the ___________.
a. third cover page
b. second cover page
c. first cover page
d. fourth cover page

Question 2

Which of the following is not an inherent feature of corporate Web sites?
a. Establish overall goodwill for the corporation.
b. Facilitate the link between the consumer and marketing Web sites.
c. Provide investor information.
d. Process transactions for all products manufactured by the corporation.