A media mix includes strategy, objectives, media choices, and a ...

[DelorasTo]

A media mix includes strategy, objectives, media choices, and a media schedule for placing a message.
 
 Indicate whether the statement is true or false

Question 2

________ plans are long-term plans that focus on those organizational objectives that will significantly affect the firm for five or more years.
 a. Tactical
 b. Strategic
 c. Marketing
 d. Economic

[ryhom]

Answer to Question 1

false

Answer to Question 2

b

[DelorasTo]

Great answer, keep it coming

[bdobbins]

Thanks for the timely response, appreciate it