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Author Question: A media mix includes strategy, objectives, media choices, and a media schedule for placing a ... (Read 120 times)

DelorasTo

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on: Jun 28, 2018
A media mix includes strategy, objectives, media choices, and a media schedule for placing a message.
 
 Indicate whether the statement is true or false

Question 2

________ plans are long-term plans that focus on those organizational objectives that will significantly affect the firm for five or more years.
 a. Tactical
 b. Strategic
 c. Marketing
 d. Economic


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ryhom

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


DelorasTo

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

mcarey591

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Reply 3 on: Yesterday
Excellent

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