Author Question: ________ involves specifying relationships between two or more variables and can involve the ... (Read 31 times)

Redwolflake15 · **on:** Jun 28, 2018

________ involves specifying relationships between two or more variables and can involve the development of descriptive or predictive equations.
a. Fact-finding
b. Model building
c. Linking
d. Cross-checking

Question 2

In what way are humor ads generally different from other feel good ads?
a. Humor ads tend to break through the clutter better than thought-based ads that require a great deal of processing.
b. The goal of humor in advertising is to create in the receiver a pleasant and memorable association with the brand.
c. The emotions associated with humor are faster than thought and sometimes even stronger.
d. Funny ads are usually great entertainment but may often be pretty bad business investments.