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Author Question: Before contracting with an advertising agency, the role of the advertiser is to fully understand and ... (Read 40 times)

ARLKQ

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on: Jun 28, 2018
Before contracting with an advertising agency, the role of the advertiser is to fully understand and describe the value that the firms brand(s) provides to users.
 
 Indicate whether the statement is true or false

Question 2

Becky is paid by a research firm to pretend to be a customer at various retail and services establishments to see how customers are treated. Becky would be referred to as a research shopper.
 
 Indicate whether the statement is true or false


frejo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

false


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