Author Question: Data which relate television watching behavior with supermarket purchases of the same household are ... (Read 56 times)

Lisaclaire

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Data which relate television watching behavior with supermarket purchases of the same household are known as:
 a. multiple-source data.
 b. single-source data.
 c. environmental scanning data.
 d. cookies.

Question 2

Industry sales trends are an example of information supplied by:
 a. internal records.
 b. Web tracking.
 c. hyperlinks.
 d. outside vendors.



aadams68

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Answer to Question 1

b

Answer to Question 2

d



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