Author Question: A respondent is given a set of 3 x 5 with the current advertising slogan for a brand or product on ... (Read 43 times)

azncindy619 · **on:** Jun 28, 2018

A respondent is given a set of 3 x 5 with the current advertising slogan for a brand or product on each card. The respondent is asked to place the cards into two piles: one for the slogans that she recognizes and can name the brand or product and the other for slogans she does not recognize. This is a ____ task.
a. rating
b. ranking
c. constant-sum
d. sorting

Question 2

A respondent is given a list of four local shopping malls and asked to put them in order, from the one he most likes to shop at to the one he least likes to shop at. This is a(n) ____ task.
a. rating
b. ranking
c. sorting
d. semantic differential