Author Question: When a respondent is given a set of 3 x 5 cards containing the current advertising slogan for a ... (Read 205 times)

stephzh · **on:** Jun 29, 2018

When a respondent is given a set of 3 x 5 cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan, this is an example of a ______ task.
a. rating
b. ranking
c. constant-sum
d. sorting

Question 2

Communication content depends on the product's or policy's relative advantage over existing alternatives.

Indicate whether the statement is true or false