This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting ... (Read 109 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
on: Dec 2, 2019
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
◦ the old slogan conveys superiority of men over women.
◦ the famous slogan did not have accurate translation in European languages.
◦ college-age women in Europe are not as competitive about sports as men are.
◦ Europeans do not like tag lines that portray American thinking.
◦ European women want to differentiate themselves from men.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by berenicecastro on Dec 2, 2019

tuwy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 60% of students answer this correctly


berenicecastro

  • Member
  • Posts: 581
Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

Animal_Goddess

  • Member
  • Posts: 339
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

The salt marsh grass Spartina anglica originated on the coast of England as a hybrid of European and The salt marsh grass Spartina anglica originated on the coast of England as a hybrid of European and
Inheritance of hemophilia in European royalty Inheritance of hemophilia in European royalty
European Rabbit (Oryctolagus cuniculus) European Rabbit (Oryctolagus cuniculus)
European Bee-eaters, (Merops apiaster) European Bee-eaters, (Merops apiaster)
Targeting female fetuses for abortion has become a main issue of the emerging feminist movement in ... Targeting female fetuses for abortion has become a main issue of the emerging feminist movement in ...
Gendered Messaging in Children’s Clothing Gendered Messaging in Children’s Clothing
Video: Introduction to Diabetes

For a complete list of videos, visit our video library