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Author Question: Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting ... (Read 73 times)

berenicecastro

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on: Dec 2, 2019
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
◦ the old slogan conveys superiority of men over women.
◦ the famous slogan did not have accurate translation in European languages.
◦ college-age women in Europe are not as competitive about sports as men are.
◦ Europeans do not like tag lines that portray American thinking.
◦ European women want to differentiate themselves from men.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by berenicecastro on Dec 2, 2019

tuwy

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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berenicecastro

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Reply 2 on: Dec 2, 2019
Excellent

sultana.d

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Reply 3 on: Yesterday
Wow, this really help

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