This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting ... (Read 91 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
on: Dec 2, 2019
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
◦ the old slogan conveys superiority of men over women.
◦ the famous slogan did not have accurate translation in European languages.
◦ college-age women in Europe are not as competitive about sports as men are.
◦ Europeans do not like tag lines that portray American thinking.
◦ European women want to differentiate themselves from men.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by berenicecastro on Dec 2, 2019

tuwy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 60% of students answer this correctly


berenicecastro

  • Member
  • Posts: 581
Reply 2 on: Dec 2, 2019
Excellent

vickyvicksss

  • Member
  • Posts: 351
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

European wildcat feeding its kittens, as illustrated in Brehm's Life of Animals European wildcat feeding its kittens, as illustrated in Brehm's Life of Animals
Recently discovered species Tersicoccus phoenici under microscope Recently discovered species Tersicoccus phoenici under microscope
Historian James Merrell notes several errors in Benjamin West’s famous 1771 painting, William Penn’s Historian James Merrell notes several errors in Benjamin West’s famous 1771 painting, William Penn’s
Targeting female fetuses for abortion has become a main issue of the emerging feminist movement in ... Targeting female fetuses for abortion has become a main issue of the emerging feminist movement in ...
Thermal Protective Clothing Thermal Protective Clothing
Video: A timeline of the teeth (Explained - No Audio)

For a complete list of videos, visit our video library