This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting ... (Read 74 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
on: Dec 2, 2019
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
◦ the old slogan conveys superiority of men over women.
◦ the famous slogan did not have accurate translation in European languages.
◦ college-age women in Europe are not as competitive about sports as men are.
◦ Europeans do not like tag lines that portray American thinking.
◦ European women want to differentiate themselves from men.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by berenicecastro on Dec 2, 2019

tuwy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 60% of students answer this correctly


berenicecastro

  • Member
  • Posts: 581
Reply 2 on: Dec 2, 2019
Excellent

amcvicar

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Workers at a Nike factory in Indonesia insert soles into sneakers for fourteen cents an hour. Workers at a Nike factory in Indonesia insert soles into sneakers for fourteen cents an hour.
Layering Clothing in Cold Environments Layering Clothing in Cold Environments
Nike (Victory) of Samothrace Nike (Victory) of Samothrace
Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ... Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ...
An example of a cell-mediated immune response targeting virus-infected cells. An example of a cell-mediated immune response targeting virus-infected cells.
Video: Cognitive development by Piaget (Preoperational stage or intelligence)

For a complete list of videos, visit our video library