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Author Question: When a respondent is given a set of 3 x 5 cards containing the current advertising slogan for a ... (Read 209 times)

stephzh

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on: Jun 29, 2018
When a respondent is given a set of 3 x 5 cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan, this is an example of a ______ task.
 a. rating
  b. ranking
  c. constant-sum
  d. sorting

Question 2

Communication content depends on the product's or policy's relative advantage over existing alternatives.
 
 Indicate whether the statement is true or false


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Kjones0604

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

T


stephzh

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

laurnthompson

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Reply 3 on: Yesterday
Wow, this really help

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