Structural equations modeling (SEM) allows a researcher to build ...

[PhilipSeeMore]

Structural equations modeling (SEM) allows a researcher to build and test a theory by assessing its fit with reality.
 
 Indicate whether the statement is true or false

Question 2

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called ____.
 a. quantitative marketing research
  b. qualitative marketing research
  c. extensive marketing research
  d. grounded marketing research

[smrerig]

Answer to Question 1

T

Answer to Question 2

A

[PhilipSeeMore]

Thanks for the timely response, appreciate it

[scikid]

YES! Correct, THANKS for helping me on my review