Author Question: What place considerations should be included in a marketing plan?[br][br][b][color=#165FFA]Question ... (Read 29 times)

tiffannnnyyyyyy · **on:** Jun 28, 2018

What place considerations should be included in a marketing plan?

Question 2

Which type of variance is external to variables and may include factors such as faulty measurement?
a. common variance
b. specific variance
c. error variance
d. systematic variance

trampas · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

In this section, we start by outlining what our ideal distribution system would look like. This includes whether we will be extensive or selective and an assessment of whether customers will have sufficient access to us. For example, if our business is a website, will the customers we want to find be online? We also want to explain whether we will be using more push marketing or more pull marketingin other words, are we mostly marketing to our customers or to other members of the distribution channel? Finally, we want to mention any conflicts that we think might arise and how we plan to resolve them.

Answer to Question 2

C