This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What promotion considerations should be included in a marketing ... (Read 83 times)

Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
What promotion considerations should be included in a marketing plan?

Question 2

Which type of variance is characterized by communality?
 a. common variance
  b. specific variance
  c. error variance
  d. systematic variance


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

There are several questions that we want to ask (and answer) in this section. First, what kind of exposure do we wantdo we want to promote a lot so that tons of people know about us, or do we want to be a bit more exclusive? Second, what is the goal of the integrated marketing campaign? Third, what is the message of the advertising communicationswhat exactly are we trying to say to our customers about our products? What do we want them to think about us? Fourth, what media fit our positionTV, newspaper, Internet, radio? Fifth, how do we measure the effectiveness of our ads? For example, this is done easily with counting the number of click-thrus with Internet-based ads. Sixth, we have to decide how to budget across our integrated marketing campaign. All this information goes in the marketing plan.

Answer to Question 2

A


Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 28, 2018
Correct answers!


Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the Davis, Weintraub, and Lasser and the promotion of muscle cell differentiation in fibroblasts by the
Health promotion Health promotion
Patient teaching: health promotion to prevent osteroporosis in women Patient teaching: health promotion to prevent osteroporosis in women
Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester Healthy Eating Behaviors and Weight Gain Are Important Considerations during the Third Trimester
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Video: Haustral churning, Gastrocolic reflex and mass peristalsis & Defecation

For a complete list of videos, visit our video library