This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What promotion considerations should be included in a marketing ... (Read 94 times)

Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
What promotion considerations should be included in a marketing plan?

Question 2

Which type of variance is characterized by communality?
 a. common variance
  b. specific variance
  c. error variance
  d. systematic variance


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

There are several questions that we want to ask (and answer) in this section. First, what kind of exposure do we wantdo we want to promote a lot so that tons of people know about us, or do we want to be a bit more exclusive? Second, what is the goal of the integrated marketing campaign? Third, what is the message of the advertising communicationswhat exactly are we trying to say to our customers about our products? What do we want them to think about us? Fourth, what media fit our positionTV, newspaper, Internet, radio? Fifth, how do we measure the effectiveness of our ads? For example, this is done easily with counting the number of click-thrus with Internet-based ads. Sixth, we have to decide how to budget across our integrated marketing campaign. All this information goes in the marketing plan.

Answer to Question 2

A


Pineappleeh

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 28, 2018
Correct answers!


Chocorrol77

  • Sr. Member
  • ****
  • Posts: 313
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
Elementary particles included in the Standard Model Elementary particles included in the Standard Model
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
After 159 days,she paid a maturity value of $11,626, which included interest of $814. After 159 days,she paid a maturity value of $11,626, which included interest of $814.
Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ... Sonal bought a coat for $198.88, which included 8% PST and 5% GST. What was the selling price ...
Anatomic and Physiologic Considerations with Infant and Child Patients Anatomic and Physiologic Considerations with Infant and Child Patients
Video: Hormonal regulation of pregnancy - weeks 17 through 38

For a complete list of videos, visit our video library