Author Question: What information should be included in the targeting section of a marketing ... (Read 68 times)

Pineappleeh · **on:** Jun 28, 2018

What information should be included in the targeting section of a marketing plan?

Question 2

Which factor rotation technique maintains a 90-degree angle between all factors?
a. factor loading
b. varimax
c. minmax
d. promax

dmurph1496 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Targeting is all about choosing segments that are big enough to pursue. We want to consider whether each segment has the potential to be profitable enough, whether it has enough growth potential, how it fits with our corporate goals, and how actionable it is. Based on this information, we ultimately rank each segment in order of desirability.

Answer to Question 2

B