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Author Question: Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make ... (Read 327 times)

amal

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on: Jun 28, 2018
Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use?
 a. Ansoff's product-market growth matrix
  b. BCG matrix
  c. General Electric model
  d. Porter strategies

Question 2

Nominal and ordinal scales are referred to as metric scales.
 
 Indicate whether the statement is true or false


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aadams68

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F
These are nonmetric scales.


amal

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

tkempin

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Reply 3 on: Yesterday
Excellent

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