Aliya is the marketing manager at JumpyInk. The strategic tool ...

[amal]

Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use?
 a. Ansoff's product-market growth matrix
  b. BCG matrix
  c. General Electric model
  d. Porter strategies

Question 2

Nominal and ordinal scales are referred to as metric scales.
 
 Indicate whether the statement is true or false

[aadams68]

Answer to Question 1

c

Answer to Question 2

F
These are nonmetric scales.

[amal]

YES! Correct, THANKS for helping me on my review

[Sarahjh]

Thanks for the timely response, appreciate it