Author Question: The forces that make up the external marketing environment of a firm A) have little effect on ... (Read 87 times)

nmorano1 · **on:** Jul 14, 2018

The forces that make up the external marketing environment of a firm
A) have little effect on internal operations.
B) can be controlled to the firm's advantage.
C) result from the operations of the firm.
D) are generally beyond the firm's control.
E) include price, promotion, distribution, and product.

Question 2

Companies use _____ to coordinate their messages through every promotional vehicle.
A) brand ambassadors
B) on-hold messaging
C) integrated marketing communication
D) market penetration