Author Question: The type of measurement scales used will determine which multivariate statistical techniques are ... (Read 92 times)

jerry coleman

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The type of measurement scales used will determine which multivariate statistical techniques are appropriate for the data.
 
 Indicate whether the statement is true or false

Question 2

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of marketing research is this?
 a. inferential
  b. causal
  c. descriptive
  d. exploratory



mcabuhat

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Answer to Question 1

T

Answer to Question 2

D



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