The type of measurement scales used will determine which ...

[jerry coleman]

The type of measurement scales used will determine which multivariate statistical techniques are appropriate for the data.
 
 Indicate whether the statement is true or false

Question 2

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of marketing research is this?
 a. inferential
  b. causal
  c. descriptive
  d. exploratory

[mcabuhat]

Answer to Question 1

T

Answer to Question 2

D