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Author Question: The type of measurement scales used will determine which multivariate statistical techniques are ... (Read 94 times)

jerry coleman

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on: Jun 28, 2018
The type of measurement scales used will determine which multivariate statistical techniques are appropriate for the data.
 
 Indicate whether the statement is true or false

Question 2

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of marketing research is this?
 a. inferential
  b. causal
  c. descriptive
  d. exploratory


mcabuhat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

D


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