Author Question: ABC Company has produced the XYZ brand. Because it has a relatively large share in a growing market, ... (Read 144 times)

Mr3Hunna · **on:** Jun 28, 2018

ABC Company has produced the XYZ brand. Because it has a relatively large share in a growing market, it is best classified as a
a. cash cow.
b. star.
c. question mark.
d. dog.

Question 2

Explain when a researcher might want to use a slopes test and depict an interaction graphically.

wilsonbho · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

When a hierarchical regression analysis suggests moderation, meaning that the addition of the interaction term(s) contributes significantly to the improvement in R2 and therefore the model
F, the best way to interpret the result is using a graphical depiction. A picture is much simpler to understand than a mere report of the regression coefficient for an interaction. A researcher can plot the effect in a graph by calculating the predicted values at contrasting levels of the independent variable and the moderator. The term slopes test sometimes is used to refer to the comparison of slopes in interpreting an interaction's effect.