Bob at Bob's Furniture is looking at a perceptual map about ...

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Bob at Bob's Furniture is looking at a perceptual map about customers' ideas about his products. The attributes customers care most about are price and comfort. They care less about aesthetics and quality. The attributes in which Bob's products are doing worst are comfort and quality. They are doing best on price and aesthetics. Which attribute should be Bob's priority as he tries to improve?
 a. price
  b. comfort
  c. aesthetics
  d. quality

Question 2

An overall estimate of variance overlap among independent variables is the ___________________ _.
 Fill in the blank(s) with correct word

[Sassygurl126]

Answer to Question 1

b

Answer to Question 2

variance inflation factor
VIF

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Thanks for the timely response, appreciate it

[cici]

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