Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles. Therefore, it is segmenting the furniture market on which type of basis?
A) Demographic
B) Behavioristic
C) Psychographic
D) Geographic
E) Social class
Question 2
Crunch Lite produces six different flavors of sugar-free cookies for the diabetic population. The company also produces a large assortment of sugar-free chocolates targeted at the same population. The sugar-free cookies and chocolates that Crunch Lite produces represent the _____ of the company.
A) product chains
B) brand mixes
C) brand equity
D) product lines
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