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Author Question: One way to describe marketing research is to categorize it based on the four possible functions that ... (Read 93 times)

altibaby

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on: Jun 28, 2018
One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational, testing, issues, and validation.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an exploratory study?
 a. interview
  b. scanner data
  c. survey
  d. experiment


Laurenleakan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational, testing, issues, and performance.

Answer to Question 2

a


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altibaby

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Reply #2 on: Jun 28, 2018
Correct answers!


Laurenleakan

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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