Answer to Question 1
The determination of the need for marketing research centers on:
Time constraints systematic research takes time, and sometimes the urgency of a situation precludes the use of research.
Availability of data when managers lack adequate information, data need to be collected from an appropriate source in a timely fashion.
Nature of the decision in general, the more strategically or tactically important the decision, the more likely it is that research will be conducted.
Benefits versus costs when deciding whether to make a decision without research or to postpone the decision in order to conduct research requires examining whether the payoff or rate of return will be worth the investment, whether the information gained by marketing research will improve the quality of the marketing decision enough to warrant the expenditure, and whether the proposed research expenditure is the best us of the available funds.
Answer to Question 2
True
Some organisms used as models in genetic research
Risk Factors for Cancer
Sections of a Research Report
Controlled Scientific Experiments Scientists use experimental research to test hypotheses
Role of Factors of Production in Determining Growth, 1975–2009
Factors Affecting the Affinity of Hb for O2